How Can TBW's Email Marketing Benefit My Restaurant?
What is Opt-In Email Marketing? Also known as permission-based marketing, it is simply marketing that uses email addresses given to you by your customer. Table by the Window uses the industry's highest standards of email marketing practices to ensure that our clients and their email subscribers' privacy and confidentiality are protected. Our services use the opt-in marketing method to communicate your message to customers who have requested it. Table by the Window helps you use several methods to collect email subscriptions including on-site signup slips as well as signup features on your website. |
TIME SAVINGS
Table by the Window takes care of promoting your restaurant so
you can focus on running it.
INCREASED SALES
Our campaigns outperform traditional marketing methods
in:
- increasing customer repeat visits
- increasing the sales during each visit
- encouraging word of mouth referrals
SAMPLE EMAIL CAMPAIGN
RESULTS
Table by the Window’s experience tells us that email campaign
success is determined by the promotional offer and its targeted
appeal to your customers. Consider the following examples based on Table
by the Window email campaigns:
Weekly Email Campaign |
Bi-weekly Email Campaign |
|
| # List Subscribers |
1,000 |
1,500 |
| % Opened Email | 35% (350 people) |
38% (570 people) |
| % Clicked on Page | 11% (110 people) |
10% (150 people) |
| % Redeemed Offer | 4% (40 people) |
1% (15 people) |
| Average Check $ (party) | $12/check |
$75/check |
| Sales Increase | $480/week |
$1,125/bi-weekly |
| Annual Sales Increase | $24,000 |
$29,250 |
| Annual Cost of Promotion |
$3,188 (Promomail) |
$4,388 (Newsmail) |
| RETURN ON INVESTMENT | 752% or $20,812 |
667% or $24,862 |
COST SAVINGS
It commonly costs thousands of dollars to advertise or run a direct
mailer. Email marketing targets your most important customers
and cuts out excess cost. Using the sample weekly email campaign with 1000 subscribers, the following compares promotional costs for email and traditional methods:
| DIRECT MAIL |
$0.31/message or $15,800/year |
|---|---|
| ADVERTISING | $0.22/message or $10,700/year |
| TBW'S OPT-IN EMAIL | *LOWEST* $0.06/message or $3,188/year |
PromoMail and NewsMail Services
Table by the Window will help you create individualized email messages true to your restaurant’s personality. We will ensure your messages are delivered with the same close attention to service that you give your customers every day. View samples
Be Bold. Get your email marketing campaign started today.
Think of email marketing on steroids. When you couple email marketing with the digital technology of rewards cards that can track customer purchases, you essentially create the perfect direct marketing campaign. Targeting, frequency and the most-used internet communication vehicle - it's a winning formula that keeps you more connected to your customers than you ever thought possible.
Table by the Window and our partner, Synergy World, work together to produce RewardsMail, the "Cadillac" of email marketing. Enjoy the highest level of service that Table by the Window has to offer at a cost that keeps your profit growing. View samples
Take your next bold step and speak to a Marketing Specialist today for your RewardsMail consultation. 800.846.5816 x103 or email.