Sample Email Campaign Results
RETURN ON INVESTMENT
Table by the Window’s experience tells us that email campaign
success is determined by the promotional offer and its targeted
appeal to your customers. Consider the following examples based on Table
by the Window email campaigns:
Weekly Email Campaign |
Bi-weekly Email Campaign |
|
| # List Subscribers |
1,000 |
1,500 |
| % Opened Email | 35% (350 people) |
38% (570 people) |
| % Clicked on Page | 11% (110 people) |
10% (150 people) |
| % Redeemed Offer | 4% (40 people) |
1% (15 people) |
| Average Check $ (party) | $12/check |
$75/check |
| Sales Increase | $480/week |
$1,125/bi-weekly |
| Annual Sales Increase | $24,000 |
$29,250 |
| Annual Cost of Promotion |
$3,188 (Promomail) |
$4,388 (Newsmail) |
| RETURN ON INVESTMENT | 752% or $20,812 |
667% or $24,862 |
COST SAVINGS
It commonly costs thousands of dollars to advertise or run a direct
mailer. Email marketing targets your most important customers
and cuts out excess cost. Using the sample weekly email campaign with 1000 subscribers, the following compares promotional costs for email and traditional methods:
| DIRECT MAIL |
$0.31/message or $15,800/year |
|---|---|
| ADVERTISING | $0.22/message or $10,700/year |
| TBW'S OPT-IN EMAIL | *LOWEST* $0.06/message or $3,188/year |